Increase organic traffic by 2X
for Shifa Hospital in Jeddah

The client is a hospital located in Jeddah, Saudi Arabia, offering various medical specialties such as gynecology, orthopedics, dentistry, expat labor examination, internal medicine, general medicine, and family medicine.

Challenges

1. Content Deficiency: The website was new and lacked sufficient content to make it visible on Google and explain the nature of the institution.
2. User Experience Issues: There were numerous issues with user experience that complicated the booking process.
3. Technical Problems: The site had several technical issues that hindered Google's ability to quickly access it.
4. Multiple Specialties: The hospital had numerous clinics and specialties that needed to appear in the top search results.

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Solutions

1. Creating Core Content: We developed content for the main pages such as the homepage, "About Us" page, and service pages, explaining the hospital's activities to help Google understand the site's industry.
2. Enhancing User Experience: We conducted a UI/UX audit of the site, identified key user experience issues, and provided solutions that were implemented with the help of the site’s programmer.
3. Technical Auditing: We performed a thorough technical SEO audit, analyzing 140 technical points to ensure there were no issues.
4. Specialized Content Strategy: We devised a content strategy for each clinic and specialty, covering key topics, questions, and problems faced by the target customers, with content written by doctors for greater accuracy.

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Results

1. Traffic Increase: The website saw a significant and noticeable increase in traffic, with numbers doubling each month, as shown in the Google Search Console image.

2. Targeted Visitors: Over 70% of the website visitors were from Saudi Arabia, specifically Jeddah, as shown in the Google Analytics image.

3. Booking Rates Increase: This increase in organic traffic resulted in a substantial rise in booking rates for the hospital’s various clinics through the SEO campaign.

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By implementing comprehensive SEO strategies, we improved the hospital’s visibility in search results, enhanced user experience, and resolved technical issues. These efforts led to a significant increase in organic traffic and booking rates, reflecting a clear return on investment.