Boost Organic Traffic & Keyword
Rankings for a Consulting Firm in Egypt

The client is a professional consulting firm offering diverse services in areas such as enterprise risk, financial crimes, internal auditing, technology risk, marketing, operational risk, financial accounting, taxes, financial reporting, insurance, and more.

Challenges

1. Content Deficiency: The website was new and lacked sufficient content to make it visible on Google and to explain the nature of the institution.
2. Technical Issues: The site suffered from numerous technical SEO issues that hindered Google's ability to access it.
3. Service Diversity: The company provides consulting services in various administrative fields, expanding the target customer base.
4. Competition: Large global companies were targeting the same market, making competition tough.

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Solutions

1. Creating Core Content: We developed content for the main pages such as the homepage, "About Us" page, and professional consulting service pages, explaining the firm's activities and target clients to help Google understand the site's industry.
2. Technical Auditing: We conducted a thorough technical SEO audit, analyzing 140 technical points to ensure there were no issues.
3. Precise Content Strategy: We created a detailed content plan for each field in which the company provides consulting services, written by experts in each field, targeting specific keywords.
4. Competitor Analysis: We analyzed competitors, identified key players, and pinpointed their technical weaknesses, leveraging those gaps in our SEO strategy.

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Results

1. Increased Organic Traffic: The website saw a significant increase in organic traffic, with the number of visits doubling each month for six months.

2. Improved Keyword Rankings: We achieved top rankings for targeted keywords in the content plan, with 71% of the targeted keywords ranking in the top three results on Google, and 88% appearing on the first page of Google.

3. Number One Google Ranking: We secured the number one spot on Google for the keyword "professional consulting services" in Egypt.

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By implementing comprehensive SEO strategies, we improved the visibility of the professional consulting firm in search results, increased organic traffic, and enhanced keyword rankings. These efforts resulted in tangible outcomes, reflecting a clear return on investment.