Boosting Keyword Rankings for
Waterproofing Company in UAE

The client is a company specializing in thermal and waterproofing for roofs, as well as providing flooring services such as screed flooring. The company operates in the UAE and targets homeowners and real estate project owners.

Challenges

1. Content Deficiency: The website was new and lacked sufficient content to make it visible on Google and to explain the nature of the business.
2. Keyword Targeting: The project required focusing on the core pages (service pages) without publishing any blog articles, which limited the scope for keyword targeting.
3. Technical Issues: The site had numerous technical SEO issues that hindered Google's ability to access it.
4. High Competition: The website was bilingual, and the UAE market in this industry is highly competitive. We found competitors targeting Arabic keywords and others targeting English keywords.

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Solutions

1. Creating Core Content: We developed content for the main pages such as the homepage, "About Us" page, and thermal and waterproofing service pages, explaining the company's activities and target customers to help Google understand the nature of the business.
2. Keyword Research: We conducted comprehensive keyword research for the company's services and created a keyword targeting map for each page.
3. Technical Audit: We performed a thorough technical SEO audit, analyzing 140 technical points to ensure there were no issues.
4. Market Analysis: We analyzed the market in both languages, identified key competitors, and pinpointed their SEO and user experience strengths and weaknesses, leveraging these insights to enhance our strategy.

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Results

1. Increased Visibility: The website saw an increase in search engine visibility within the first month of implementation.
2. Improved Keyword Rankings: The site achieved higher rankings on Google for the targeted service keywords.

By implementing comprehensive SEO strategies, we were able to enhance the thermal and waterproofing company's visibility in search results, increase organic traffic, and resolve technical issues. These efforts resulted in tangible outcomes, reflecting a clear return on investment and achieving the company's business objectives.
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