Challenges
- Content Deficiency: The website was new and lacked sufficient content to make it visible on Google and explain the nature of the institution.
- User Experience Issues: There were numerous issues with user experience that complicated the booking process.
- Technical Problems: The site had several technical issues that hindered Google’s ability to quickly access it.
- Multiple Specialties: The hospital had numerous clinics and specialties that needed to appear in the top search results.
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Solutions
- Creating Core Content: We developed content for the main pages such as the homepage, “About Us” page, and service pages, explaining the hospital’s activities to help Google understand the site’s industry.
- Enhancing User Experience: We conducted a UI/UX audit of the site, identified key user experience issues, and provided solutions that were implemented with the help of the site’s programmer.
- Technical Auditing: We performed a thorough technical SEO audit, analyzing 140 technical points to ensure there were no issues.
- Specialized Content Strategy: We devised a content strategy for each clinic and specialty, covering key topics, questions, and problems faced by the target customers, with content written by doctors for greater accuracy.
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Results
- Traffic Increase: The website saw a significant and noticeable increase in traffic, with numbers doubling each month, as shown in the Google Search Console image.
- Targeted Visitors: Over 70% of the website visitors were from Saudi Arabia, specifically Jeddah, as shown in the Google Analytics image.
- Booking Rates Increase: This increase in organic traffic resulted in a substantial rise in booking rates for the hospital’s various clinics through the SEO campaign.
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By implementing comprehensive SEO strategies, we improved the hospital’s visibility in search results, enhanced user experience, and resolved technical issues. These efforts led to a significant increase in organic traffic and booking rates, reflecting a clear return on investment.
Mohamed Wehba is a highly skilled SEO specialist with a proven track record of success. He has a deep understanding of SEO principles and practices, and he is always looking for new ways to improve our website's rankings. I highly recommend Mohamed to any company looking for a talented and dedicated SEO specialist.
