135% Boost in Organic Traffic for GCC Recruitment Firm

Challenges

1. Old Content: The website had been operating for a long time and contained a large amount of content that required fixes.
2. Google Penalty: The website was under a manual action from Google due to the implementation of faulty structured data (schema), leading to a decline in the site’s performance in search engines.
3. Technical Issues: The site had numerous technical SEO issues.

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Solutions

1. On-Page SEO Audit: I conducted a comprehensive on-page SEO audit, analyzed the content, and worked on fixing issues with the help of the company’s data entry team. I also provided them with training on how to publish job pages in compliance with SEO best practices.
2. Resolving Google Penalty: We analyzed the site to identify the root cause of the Google penalty, fixed the issue at its core to prevent recurrence, contacted the relevant team at Google, and requested a review. The issue was resolved with Google.
3. Technical Audit: We performed a thorough technical audit of the site and resolved all technical issues.

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Results

1. Increased Visibility: After implementing the solutions, the site’s visibility in search engines significantly improved.
2. Traffic Growth: The number of visits increased by 135%, which enhanced the company’s brand awareness.

3. Achieving Business Goals: This traffic increase helped the recruitment company achieve its primary business goal of attracting the highest number of qualified job applicants.

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By implementing comprehensive SEO strategies, we were able to enhance the recruitment company’s visibility in search results, increase organic traffic, and resolve technical issues and manual penalties from Google. These efforts resulted in tangible outcomes, reflecting a clear return on investment and the achievement of the company’s business goals.